As a brand, our inspiration comes from the great environmental challenges facing humanity. It’s really just that simple. It all comes down to being aware of the impact we have on our Earth. That the responsibility is ours. And that we can and need to make changes. We say it’s time to take action. KnowledgeCotton Apparel is not a traditional fashion company. It was never easy for us to find producers and factories that had the same mindset. It’s still not easy. But when we do, we create something that is unique. A feeling of being in this together.
Let's be clear
Let’s be clear about this. Driving a business was always about believing that we can make a difference. And this belief has taken us far. Today our mission is not as lonely as it once was. Businesses are beginning to calculate carbon footprints. People are starting to consider what is reasonable to consume.
Though there’s still so much to improve in this industry, we feel something has happened. There’s a growing interest from colleagues in the business to embrace at least parts of the work. As a company we are determined to continue to challenge the conventions in the textile industry, to be on the lookout for new responsible innovations and to stay true to our vision. There’s no other way going forward.
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